Our mutual ethos

At Royal London, we’re driven by the needs of our customers and we want to build meaningful relationships with them. We’re proud to be owned by a mutual and we want to show people the benefits of being with a company like ours.

We truly care about our customers – they always come first – and we take action to demonstrate this. Unlike other companies, we have no external shareholders, so there are no dividends to pay and no short-term demands to answer to.

You can be confident that everything we do has the best interests of our customers, and their long-term financial wellbeing, at heart. We take pride in delivering value and outstanding service to give them the best possible experience.

Mutuality, and sharing responsibility for building a better future, are at our heart – and we’re all in it together.

It's everyone's business

Royal London is a purpose-driven modern company with a mutual ethos, and this is reflected in the strengths we have across our business.