Our mutual ethos

Our mutual ethos

Being owned by a mutual (the largest in the UK) means we have no external shareholders with short-term views we need to satisfy.  We share a philosophy to always have our customers best interests at the heart of all our decisions.

At Royal London, we’re driven by the needs of our customers and we want to build meaningful relationships with them. We’re proud to be owned by a mutual and we want to show people the benefits of being with a company like ours.

We truly care about our customers – they always come first – and we take action to demonstrate this. Unlike other companies, we have no external shareholders, so there are no dividends to pay and no short-term demands to answer to.

You can be confident that everything we do has the best interests of our customers, and their long-term financial wellbeing, at heart. We take pride in delivering value and outstanding service to give them the best possible experience.

Mutuality, and sharing responsibility for building a better future, are at our heart – and we’re all in it together.

Lost for Words exhibition

Find out all about Lost for Words, our digital exhibition with acclaimed photographer Rankin, that reminds us that everyone will benefit from talking about death.

Find out more about Lost for Words exhibition

Breaking the silence around death

Since the outbreak of Covid-19, the subject of death has never been so prominent and we know that many of our customers have experienced an unexpected loss. Following Lost for Words we're launching How to Die Well, a practical guide to death, dying and loss featuring inclusive cultural conversations and all-important support and resources for anyone dealing with death.

Get more information about Breaking the silence around death

It's everyone's business

Royal London is a purpose-driven modern company with a mutual ethos, and this is reflected in the strengths we have across our business.