At the end of 2023, we were celebrating.

Our dedication to superior service, products, support and putting customers first was recognised at the 2023 Brokers Ireland Excellence Awards where we won four awards including the Overall Financial Services Excellence Award.

This was the latest chapter in our proud history, where our businesses heritage in Ireland means we have been looking after customers for nearly 200 years. We look forward to doing so again in 2024 and beyond.

To promote this proud achievement, we ran an advertising campaign across national and regional newspapers and radio. 

This advertising campaign highlighted this achievement while also promoting our near 200 year heritage in Ireland, and as always the need for Financial Broker advice.

Our print advertisements were published from Friday, 29 December in national and regional newspapers along with our radio advertising airing. You may have heard us during RTÉ radio shows such as Morning Ireland, Drivetime, News at One and Liveline. You could also hear our advertising during some of your favourite podcasts such as Totally Football with James Richardson, Oprah’s Super Soul Conversations, The Last Word on Business/Sport amongst others. These radio ads aired until 05 January 2024.

Throughout 2023, we ran a TV and online advertising campaign to help let people know about our businesses rich heritage and presence in Ireland of nearly 200 years. And, importantly, to encourage them to contact a Financial Broker.

In it, Gilbert, the pelican in our logo came to life, as he traveled across the ages from 1820s Tipperary, to Victorian-era Cork, through to modern-day Dublin and Mayo. This journey represents our businesses near 200-year heritage in Ireland; from the first Caledonian Insurance Company office, which opened on Dame Street in 1824, through to our current day, where our commitment to protect Irish customers and communities is as strong as ever.

Watch the TV ad

At Royal London Ireland, we like to look out for our customers.

In fact, our businesses heritage in Ireland means, we’ve been protecting them for nearly 200 years.

Supporting communities with essential financial services like Life cover back then… just like we do now. 

Because things might have changed through the years, but our values haven’t.

Royal London Ireland. Every generation. Under our wing. 

Get in touch with your Financial Broker to find out more.

Life | Mortgage Protection | Specified Serious Illness | Income Protection Cover | Pensions.

Royal London Insurance DAC, trading as Royal London Ireland, is regulated by the Central Bank of Ireland.

A purple background, with Gilbert our protective pelican flying as a rugby ball goes over the bar

We were also delighted to sponsor the television coverage of the TikTok Women's Six Nations rugby coverage in 2023!

We are a purpose-driven organisation; ‘Protecting today, investing in tomorrow. Together we are mutually responsible’ and we continually want to demonstrate our purpose in action. One example of this is helping to level the playing field for women in sport.