Our mutual mindset
At Royal London Ireland, we’re driven by the needs of our customers and we want to build meaningful relationships with them. We’re proud to be owned by a mutual and we want to show people the benefits of being with a company like ours.
We truly care about our customers – they always come first – and we take action to demonstrate this. Unlike other companies, as our parent company has no external shareholders, we have no dividends to pay or short-term demands to answer to.
You can be confident that everything we do has the best interests of our customers, and their long-term financial wellbeing, at heart. We take pride in delivering value and outstanding service to give them the best possible experience.
Mutuality and our mutual mindset, and sharing responsibility for building a better future, are at our heart.
Royal London Ireland is a purpose-driven company with a mutual mindset. Our Purpose ‘Protecting today, investing in tomorrow. Together we are mutually responsible’ is who we are and why we exist as an organisation. It defines the impact we want to have on the world, for our customers and for society.
Lost for Words exhibition
Find out all about Lost for Words, our digital exhibition with acclaimed photographer Rankin, that reminds us that everyone will benefit from talking about death.
Breaking the silence around death
Since the outbreak of Covid-19, the subject of death has never been so prominent and we know that many of our customers have experienced an unexpected loss. Following Lost for Words we're launching How to Die Well, a practical guide to death, dying and loss featuring inclusive cultural conversations and all-important support and resources for anyone dealing with death.
It's everyone's business
Royal London Ireland is a purpose-driven modern company with a mutual ethos, and this is reflected in the strengths we have across our business.