Royal London Ireland new business sales up 62% in 2025

Royal London Ireland, one of the leading life insurance and pensions companies in Ireland and a subsidiary of UK-based mutual, Royal London¹, has announced its 2025 annual results.

Building on its continued growth, in 2025 Royal London Ireland recorded life and pension sales of €569m (2024: €351.8m), as well as holding a 30.2%² share of the Irish broker life insurance market, maintaining its market leading position. In the year, it also paid 99% of all protection claims, totalling €58m³.

The success of the business across both the Life Insurance and Pensions product lines has resulted in operating profit⁴ increasing to €19.8m (2024: €11.7m) in 2025. This contributed to the Royal London Group’s operating profit growth of 18% to £327m in 2025 (2024: £277m).

Commenting on the results, Noel Freeley, CEO of Royal London Ireland, said:

“2025 was another successful year for Royal London Ireland. Because of our unrelenting focus on providing the best customer service, we achieved over 60% growth in new business sales to €569m and an operating profit of €19.8m. This reflects the quality of our products and service across life and pensions, particularly our Personal Retirement Savings Account (PRSA) which we launched at the end of 2024.”

Giving Back

Royal London Ireland’s pensions proposition includes a unique feature called ValueShare, exclusive to its pension customers. ValueShare offers an additional savings boost added to eligible customers’ fund returns⁵.

It reflects the company’s ongoing commitment to share some of its profits with eligible customers, helping to enhance the long-term value of their pension savings.

Mr. Freeley explained,

“We're owned by the largest mutual life, pensions and investment company in the UK and so, when we do well, we can share some of that success with customers. In April 2025, we shared an extra €152, on average, with each eligible customer through ValueShare. And we will be making our fourth ValueShare award in a row this month, which means we can add a boost to eligible pension customers’ policies, on top of their investment returns.”

Working with Brokers

Recognising its strong reputation with Financial Brokers, Royal London Ireland maintained its award-winning position as the Overall Financial Services Excellence provider⁶. It was also awarded its eight consecutive win for service, and its customer reviews are consistently 4.9 out of five⁷.  

Mr. Freeley continued,

“Our financial results were matched by continued recognition for our service excellence and our overall proposition with numerous awards, including for the fourth consecutive year, the Overall Financial Services Excellence award from Brokers Ireland. We also proudly scored 4.9 out of 5 from over 2,800 reviews on Trustpilot.

We are firm believers in the value of advice and that impartial financial advice is key to customers achieving the best outcomes. That’s why our products are only available through Financial Brokers.

"In 2025, we maintained our leading position in the broker life insurance market with sales of €236m. Royal London Ireland’s 2025 results are testament to the strength of our reputation within the broker community for delivering excellent service and great value.

"This performance underlines our focus on helping customers and their families to protect themselves and build their financial resilience.”

Mr Freeley concluded,

“Looking ahead in 2026, we remain dedicated to delivering the best service for customers and brokers and advocating the benefits of impartial financial advice.”