Royal London Ireland delivers record new business sales

Published  12 May 2023
   5 min read
  • Present Value of New Business Premiums: €238m (2021: €216m)
  • Number one position in the Irish intermediated (broker) protection market achieved, with 30.2% market share1
  • Expanded business with a compelling and customer-focused new pension proposition

Royal London Ireland, one of the leading life insurance and pensions companies in Ireland and a subsidiary of UK-based mutual, Royal London1, has today announced its 2022 annual results.

Building on its continued growth over the past 10 years, in 2022 Royal London Ireland recorded life and pension sales of €238m (2021: €216m), as well as holding a 30.2%2 share of the Irish intermediated protection market, maintaining its market leading position.

In addition, building on its strong brand and reputation with Financial Brokers, Royal London Ireland entered the individual pension market in September 2022, launching a Personal Retirement Bond (PRB) and an Approved Retirement Fund (ARF). It now offers customers access to its investment fund range and services.

Commenting on the results, Noel Freeley, CEO of Royal London Ireland, said:

“We are firm believers in the value of advice and that impartial financial advice is key to customers achieving the best outcomes. That’s why our products are only available through Financial Brokers. Royal London Ireland’s 2022 results are testament to the strength of our reputation within the financial broker community for delivering excellent service and great value.

“We continue to innovate, enhance, and widen our product range to ensure we meet consumers’ evolving needs. We added improvements to our Income Protection and Specified Serious Illness protection policies during the year, without any cost increase for customers. And to help more people build financial resilience into retirement, we launched our new pensions proposition, which followed extensive consultation with brokers and consumers.

“We have been delighted with the initial response to what has been the first life assurance provider to enter the Irish pensions market in more than 30 years, and we look forward to supporting even more customers with their financial planning. We're now in a position where we are market leader for broker protection products so we're building from a great platform as we continue to grow and innovate. Our focus on service has been key to this growth and we have proudly won the award for Service Excellence3 for the past five years.”

The pensions proposition also includes ValueShare, a unique feature that is exclusive to Royal London Ireland pension customers.

Noel added, “In addition to providing products developed with customers in mind, supported by excellent funds and service, we also offer eligible pension customers ValueShare.

“ValueShare offers an additional policy value percentage savings boost that may be added to eligible customers’ fund returns, allowing them to share in Royal London Ireland’s success4.  Our ability to share our success with customers is possible because we are owned by a mutual and adopt a mutual mindset.

“We made our first ValueShare award last month, with all eligible Personal Retirement Bond and an Approved Retirement Fund customers receiving a boost to their policy values. In the UK, a similar feature, ProfitShare, has awarded over £1.5bn in total to eligible customers since it was established in 2007.”


  1. The Royal London Mutual Insurance Society Limited, the UK’s largest life, pensions, and investment mutual.
  2. Royal London analysis of market data as at Q3 2022.
  3. Royal London Ireland received the Brokers Ireland Excellence Award for Service Excellence in 2017, 2018, 2019, 2021 and 2022. The awards did not take place in 2020 due to the pandemic.
  4. A ValueShare award is not guaranteed. The amount of any past ValueShare awards are not a guide to the amount of any potential future ValueShare awards.

About Royal London Ireland

Royal London Ireland has a history of protecting its policyholders and their families in Ireland, and recently launched a new Pensions business in Ireland. Our business heritage in Ireland is nearly 200 years. The Caledonian Insurance Company's first office outside Edinburgh opened on Dame Street, Dublin 2 in 1824.

Today, Royal London Ireland is owned by The Royal London Mutual Insurance Society Limited – the largest mutual life insurance, pensions, and investment company in the UK, and in the top 25 mutuals globally, with assets under management of €178 billion, 8.6 million policies in force, and 4,100 employees. Figures quoted are as at 30 June 2023.

Royal London Ireland’s office is based at 47-49 St Stephen’s Green, Dublin 2.